Assignment Question
This course is for Global Environment of Business. This is a critical thinking exercise. You will write a 2-page response paper, double-spaced on a selected prompt. The 2-page limit excludes “works cited.” The response paper counts for 10% of the grade, that is, 10 points. Points are distributed as follows: Thesis statement (in the introductory paragraph) (3 points) The thesis statement must encapsulate the main argument for the paper. It must explain what you are writing about in a clear and coherent way, and it must address the request the professor has put forth to the class. You may use an explanation or a story, for example, and then introduce the issue. Supporting evidence (4 points) You must provide the supporting evidence in paragraph form (not “bullet” or list form). This development part must include at least 2 paragraphs. Use one paragraph for each argument you make. Conclusion (3 points) On the final paragraph(s), you must address the supporting evidence you have presented. Are there clear right and wrong sides, arguments, or behaviors? Remember that you do not have to pick a side, you may be on the fence, but you must explain why that is the case. Attention: Every response paper must contain a beginning (introductory paragraph), a middle (several supporting paragraphs that comprise the body of the paper), and an end (concluding paragraph). At the end of your Response paper, you must provide citations (in footnote, endnote, or parenthetical form) for all evidence presented. You should start your research on the textbook. You must then look for other academic sources. Prefer academic journals or the publications listed on the syllabus and try to avoid Wikipedia and personal blogs, for example. Every essay must follow basic rules of format and grammar. Grammar is vital for essay composition. Sentence fragments, misspellings, and improper punctuation denote a carelessly written and poorly conceived paper. All submitted papers will be automatically checked for plagiarism. If the plagiarism content is high the paper will not be considered resulting in a ZERO grade. Prompts Select one of the prompts below and write your response paper on it. You must select one, and only one, prompt. You must conduct research to craft your response. You may start with the textbook and add other sources. Drawing on Hall’s high and low context, describe some of the communication issues that might well arise when an Arab manager in a global company, who has spent his career in the Middle East, is sent on temporary assignment to Germany for a year. His goal is to integrate in Germany a process that had been developed in one of the Middle East production facilities. Comment on the assertion that the end goal of business is to generate profit; to pay attention to sustainability distracts companies from their primary strategic focus due to a passing fad. Discuss and present examples of how the practice of sustainable business is both local and global.
Answer
Introduction
In the global environment of business, the pursuit of profit has long been considered the primary strategic focus for companies. However, in recent years, the concept of sustainability has gained increasing attention, leading to debates about whether it distracts companies from their profit-driven objectives. This paper explores the complex relationship between profit and sustainability in the context of global business. It argues that while profit remains a central goal, sustainable business practices can enhance long-term success, and it discusses both local and global examples of how sustainability is intertwined with modern business strategies.
Thesis Statement: In today’s global business environment, the pursuit of profit must coexist with sustainability efforts, as the two are not mutually exclusive but rather interdependent factors that contribute to long-term success.
Supporting Evidence
Profit as a Primary Focus (Paragraph 1): Traditionally, businesses have operated with the primary goal of generating profit (Smith, 1776). This profit-driven approach emphasizes short-term gains and can sometimes lead to decisions that prioritize financial outcomes over environmental and social concerns. Such a mindset may be evident when evaluating the allocation of resources, product design, or marketing strategies.
Sustainability as a Strategic Imperative (Paragraph 2)
In recent years, the concept of sustainability has gained prominence due to growing environmental and social challenges (Elkington, 1997). Companies increasingly recognize that neglecting sustainability can lead to reputational risks, legal issues, and market vulnerabilities. Sustainable business practices, such as reducing carbon emissions, promoting ethical supply chains, and investing in renewable energy, are seen as crucial components of a modern business strategy.
Balancing Profit and Sustainability (Paragraph 3)
Balancing profit and sustainability is a complex task (Porter & Kramer, 2011). Some argue that sustainability initiatives can be costly and divert resources from profit-generating activities. However, examples from companies like Unilever and Patagonia demonstrate that a commitment to sustainability can enhance brand value, attract environmentally conscious consumers, and contribute to long-term profitability.
Local and Global Impact (Paragraph 4)
Sustainable business practices have both local and global dimensions (Gladwin, Kennelly, & Krause, 1995). Locally, companies engage in community outreach, support local economies, and implement eco-friendly practices. Globally, they participate in international sustainability initiatives, adhere to global environmental standards, and contribute to the well-being of communities worldwide. For instance, the Fair Trade movement has helped improve the livelihoods of coffee farmers in developing countries while aligning with global ethical standards (Nicholls & Opal, 2005).
Conclusion
In conclusion, the assertion that the end goal of business is solely profit-driven is an outdated perspective. In the modern global business environment, sustainability is not a passing fad but an essential aspect of long-term success. While profit remains a central goal, businesses that integrate sustainable practices into their strategies are better positioned to thrive. Companies must find a balance between profit and sustainability, recognizing that these two objectives can mutually reinforce each other. By doing so, they not only contribute to a more sustainable future but also strengthen their competitive advantage in a rapidly evolving business world.
References
Smith, A. (1776). An Inquiry into the Nature and Causes of the Wealth of Nations.
Elkington, J. (1997). Cannibals with Forks: The Triple Bottom Line of 21st Century Business.
Porter, M. E., & Kramer, M. R. (2011). Creating Shared Value. Harvard Business Review.
Gladwin, T. N., Kennelly, J. J., & Krause, T. S. (1995). Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research. Academy of Management Review.
Nicholls, A., & Opal, C. (2005). Fair Trade: Market-Driven Ethical Consumption. Sage Publications.
FAQs on Profit and Sustainability in Global Business
Q1: Is profit the only goal of businesses, or can sustainability coexist with profit-making objectives?
A1: Profit has traditionally been the primary focus of businesses. However, sustainability can indeed coexist with profit-making objectives. Many modern businesses recognize that integrating sustainability practices can enhance long-term profitability and reputation.
Q2: How do businesses balance the pursuit of profit with sustainability efforts?
A2: Balancing profit and sustainability is a complex task. It often involves strategic planning and resource allocation to ensure that sustainability initiatives align with financial goals. Some companies achieve this balance by incorporating sustainability into their core business strategies.
Q3: Are sustainability initiatives costly and a distraction from profit generation?
A3: While sustainability initiatives can have upfront costs, they are not necessarily a distraction from profit generation. In fact, some sustainable practices, such as energy efficiency measures and waste reduction, can lead to cost savings over time.
Q4: Can you provide examples of companies successfully integrating sustainability into their strategies?
A4: Companies like Unilever and Patagonia have successfully integrated sustainability into their strategies. Unilever’s Sustainable Living Plan has not only reduced environmental impacts but also contributed to sales growth. Patagonia’s commitment to environmental responsibility has resonated with consumers and strengthened its brand.
Q5: How does sustainability impact local and global communities?
A5: Sustainable business practices have both local and global impacts. Locally, businesses engage in community outreach and support local economies. Globally, they participate in international sustainability initiatives and adhere to global environmental standards, contributing to the well-being of communities worldwide.
