The marketing process surrounding a new store opening is critical to its short- and long-term success. Pre-opening marketing activities establish the business image for new customers and local media. A grand opening strategy goes far beyond introductory pricing, tag lines, and signage. Marketing managers must think critically about the issues and elements to be considered when organizing and implementing the marketing plan for a new store.
Imagine you are responsible for the activities relevant to the opening of a new store. Develop a plan to support the grand opening. Think about what marketing efforts you will use to make it successful. Capture the following in your discussion post:
1. Develop an outline and select assorted marketing tools to support the grand opening.
2. How will you determine whether your grand opening was a success?
