1. You’re the company CEO, and your board has decided to restructure the firm to make it more market oriented. You’re going to announce the changes at an upcoming meeting. Prepare an informative speech outlining the reasons for the new company orientation.
2. Your sister Tammy K wants to start her own business, and she’s in a hurry. Tammy K decided not to write a marketing plan because she believes that preparing a plan would take too long. She says she doesn’t need a formal proposal because she has funding from her friend. Please explain in detail why it is essential for her to write a marketing plan.
