1. Critique Google’s mission statement based on the following characteristics:
. Broad in scope (does not include monetary amounts, numbers, percentages or objectives
. Is it inspiring?, Fewer than 150 words?, identifies the utility of a firm’s products?, Reveals that the firm is socially responsible and environmentally responsible?
. Does it include these nine components: customer, products or services, markets, markets, technology, concern for survival/growth/profits, concern for public image, concern for employees
. Reconciliatory
. Enduring
2. Develop and improve Google’s mission statement.
