Choose an article about an Australian or international business still in operation published within last three months from submission date of this assessment from the listed sources (choosing an article older than this period will result in an automatic fail for this assessment). Write a report identifying and analysing any relevant information about the macro environmental factors of the organisation from the chosen article incorporating the following: 1. Identify macro environmental factors that influence the chosen business specifically. These factors may include but are not limited to changes in political (trade policies, foreign investment restrictions, tax policies, etc), environmental, social (ethical), cultural, technological, legal (government regulation in both domestic and foreign country), economic (inflation, unemployment, income levels, economic growth, foreign exchange rates etc) environment. Analyse their impact on business that may be in terms of but not limited to changes in business performance, structure, policies, profitability, reputation, growth and market share. 2. Propose solutions to challenges to counter prevailing/potential risks within the macro environment of the business. Choose an article from the list below (failure to choose an article from the following will result in an automatic fail for this assessment): ABC News Al Jazeera News BBC News Bloomberg Business Insider Australia Business Insider US CNBC News Financial Times Forbes Harvard Business Review SBS News Sydney Morning Herald SkyNews Business News The Australian The Australian Financial Review The Economist The Guardian The Independent Wall Street Journal Structure of the report Cover Page It should include student name and ID, subject code and name, assessment number, Universitys name, lecturers name, submission date and word count. Be creative while making your cover page. Executive Summary An executive summary should provide a succinct summary of the content within the report. It should present information in such a way that readers are able to understand the intention and key elements of the report without having to read the entire document. This section is not included in the word count. (Approximately 10%-20% of word count) Table of Contents A summary of the sections (headings/sub-headings) and pages numbers. Introduction The introduction should set the scene and provide context for the aim. It should include a brief introduction of the business leading to the main discussion. It should include information about the companys name, products and services, operating markets, general consumer category and how the company is mentioned in the chosen article. (Approximately 150 200 words) Identification and analysis of macro environmental factors This section should briefly identify all influencing macro environmental factors of the business and analyse only the two most influencing macro environmental factors thoroughly by providing insight. The analysis must include impact from these factors in monetary and/or non-monetary terms. These impacts may be positive and/or negative. At least one of the two most influencing factors must be mentioned in the article chosen from the listed sources and within the prescribed time period. The other most influencing factor must be at least from a source within the prescribed time period. Challenges and solutions The report is expected to identify two key challenges and risks present in the macro environment of the chosen business and provide correct strategies and solutions with thorough explanation and justification of each strategy for each challenge. These challenges may be from the same macro environmental factors as analysed in the previous section but not the same matter or issue. . if in the analysis section, an environmental factor such as COVID-19 has impacted the chosen company by causing loss of revenue, this should not be taken as a challenge in this section and then provided solutions.
