Project Description
This assignment is to develop a broad understanding of cultural diversity in terms of cultural value, consumer behavior, and market environment. Each student is required to investigate information regarding the selected country’s cultural and consumer variables.
The country selection is each student’s choice – select a country that is really interesting to you or one you would like to learn more about.
Paper Format
Submit a 5-pages written paper excluding cover and references pages. The written paper format should be 1-inch margin on all sides, use double space, Times New Roman or Arial, and 12 font size.
The paper should cover the following components:
Introduction: Describe research purpose and address the reasons why the selected country is important in global markets.
Cultural Variables: Identify characteristics of culture of the country in terms of: (a) language; (b) geographic condition; (c) religions; (d) cultural value, and (e) lifestyle.
Consumer Variables: Identify consumer characteristics in the country in terms of (a) consumer needs, (b) preferences of products or services in the retail setting, (c) consumption trends in the country.
Comparative Analysis: Analyze similarities and differences in cultural and consumer variables between the U.S. and the selected country.
References: At least 10 references using APA style. Click here for APA style reference tutorial (Links to an external site.).
Rubric
