Develop an advertising campaign that will help the theatre achieve its diversity and equality goals for targeting new audiences.

Words: 243
Pages: 1
Subject: Uncategorized

Select one of the theatres mentioned above: Public, Ensemble, Tank, Howlround, Curio, Baltimore Center Stage. Go to each theatre’s website and look first at their Mission Statement (usually found in the “About” folder on the home page). Then skim the rest of the website, looking at personnel, past productions, etc. Imagine you are a producer there for a modern production of Aphra Behn’s The Rover. You need to develop an advertising campaign that will help the theatre achieve its diversity and equality goals for targeting new audiences, specifically BIPOC audiences. Find an image, or describe an image, that you feel could serve as a primary image for web advertising for this production. You must attach a picture file, an audio file. You may create a Powerpoint, or Prezi image, if you wish. If you’re a talented artist, you could draw an image and send it to me. Whatever you do, include a verbal description of how it would work on Internet/web advertising and social media advertising.

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