For this task, find a company that is engaged in the global selling of footwear/apparel (e.g., Nike) and prepare a report for your marketing director that responds to the following:
Identify the different pricing strategies that impact your company’s decisions about pricing products in global markets.
Discuss the important factors to consider when making pricing decisions in your company.
Discuss some of the environmental constraints that influence your company’s pricing decisions, including the legal and ethical issues associated with pricing decisions.
Explain the concept of price discrimination and explain how this concept applies to your company.
Provide recommendations on how to improve your company’s pricing discrimination strategies in the future.
Length: 5-7 pages, not including title and reference pages
Identify the different pricing strategies that impact your company’s decisions about pricing products in global markets.
Discuss the important factors to consider when making pricing decisions in your company.
Discuss some of the environmental constraints that influence your company’s pricing decisions, including the legal and ethical issues associated with pricing decisions.
Explain the concept of price discrimination and explain how this concept applies to your company.
Provide recommendations on how to improve your company’s pricing discrimination strategies in the future.
Length: 5-7 pages, not including title and reference pages
