Select a sports property and identify a sponsorship philosophy implied from its current partners and online information. Identify demographic and lifestyle characteristics that likely make up the purchasers or audience for this sports property.

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1. Select a sports property and identify a sponsorship philosophy implied from its current partners and online information. Identify demographic and lifestyle characteristics that likely make up the purchasers or audience for this sports property.

2. Search for 2 quality leads for this sport property. In other words, utilize your audience characteristics from question #1 to match those characteristics with companies with similar audiences or objectives. You are effectively performing the tasks within Step 1 of the Eduselling model.

See model here: https://go.gale.com/ps/i.do?id=GALE%7CA209407385&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=14646668&p=AONE&sw=w&userGroupName=nysl_oweb&isGeoAuthType=true

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