Write a report on Customer Experience Management Plan. Domino’s Pizza Australia Using research, develop a persona, a customer journey map and recommendations for IMC. A customer journey map tells the story of the customers experience: from initial contact, through the process of engagement and into a long-term relationship. Always identifies key interactions that the customer has with the organization. Talks about the users feelings, motivations and questions for each of these touchpoints. Provides a sense of the customers greater motivation. What do they wish to achieve, and what are their expectations of the organization?
