Part 1: Worksheet
Part 2: Advocacy Communication
Part 3: PowerPoint presentation
Although the presentation slide deck is due on April 26, the order and date of live presentations will be discussed later. One half the class will present on April 26, the remaining half will present during the week of May 1.
Instructions:
Please download this Assessment Document to a Word Document and fill out where indicated for Part 1.
For Parts 2 and 3 you may submit additional artifacts on the same b-courses assignment page.
Deliverable 1: Final Assessment – Worksheet
To better anchor your responses, please remind us of your problem statement and selected policy recommendation from your policy memo.
Problem statement: please ensure that you designate the focus of the problem with regards to geography and/or population). Write out your problem statement in the space below.
Selected policy: Write out your selected policy in the space below.
Please answer the following questions with regards to your proposed policy. (100 points total)
Answers can be in the form of bullet points, etc.
Answers should not exceed 5 sentences per question (i.e. 1-5 sentences)
What level(s) of government has oversight? (e.g., Federal, State, County, City, Regional, other) (5 points)
What policy pathway(s) need to be pursued? (e.g., Legislative, Regulatory, Judicial) (5 points)
When considering coalition building, which stakeholders will align with you, and which will fight your initiative? (10 points)
How might different stakeholders frame the problem to suit their agenda? Please provide examples of different frames (at least 1 pro and 1 con). (10 points)
In which quadrant of Wilson’s typography would you place this political debate? Explain. (15 points)
Who has power in this arena? How is it manifest? Please consider the readings discussed in class as well as the role of science and money as controlled by those in power. (15 points)
Pick one of the theorists we studied in this class and discuss how they would recommend you move from idea into implementation. (15 points)
What steps will you take to implement your policy? Please list at least 5 actions you might take to move your policy to implementation. (Consider recommendations from our last 2 guest speakers – Louis Mirante and Francisco Silva and our concluding film). (25 points)
Deliverable 2: Final Assessment – Advocacy Communication
Advocacy Communication is critical for the support and implementation of key policy initiatives. It includes a transfer of key messages in simple and understandable language and spreads awareness of key issues. There are several techniques to communicate the key messages, which include but are not limited to media campaigns including infographics, video shorts, celebrity interviews, community partnership promotions, newspaper columns, brochures, television commercials, billboards, twitter messaging etc.
Get creative and create an advocacy media communication of your choosing for the problem/policy that you described in your policy memo. Your audience for this deliverable should be the population-at-risk/target population that you have focused on for your individual policy memo. Depending on what would be most appropriate and accessible for your intended audience, your final deliverable may take any of the aforementioned forms; for example, but not limited to, an infographic, tik-tok, brochure, etc. Note: If you want to make an infographic, go for it! A brochure, why not? A tik-tok video, for sure! A celebrity campaign similar to the real life examples, sure feel free to act it out as that celebrity and make a video! The point is to effectively communicate your problem to your population at risk.
Real Life Examples:
http://createsend.com/t/d-B6E3A9B0FB4264B12540EF23F30FEDED
https://cdn.who.int/media/docs/default-source/hq-tuberculosis/global-tuberculosis-report-2022/global-tuberculosis-report-2022-infographic-5.pdf?sfvrsn=1b4b8979_3
https://www.cdc.gov/chronicdisease/programs-impact/campaigns/index.htm
https://apnews.com/article/biden-mental-health-ted-lasso-sudeikis-fbb46d4335b55e3798c6406a5e0dd153
Examples of sources for Advocacy Campaign Creation:
Canva
Mural
Figma
Youtube
Twitter
As with the other components of this final assessment, please upload your product (or link to your product) to bCourses. Please ensure that the submission is accessible. For example, if youtube clips make sure the GSI’s can access as a viewer. If an infographic, can be uploaded as an artifact.
Rubric (20 points total)
Criteria
Points
Target Audience
5 points Full Remarks – The advocacy campaign effectively describes and communicates to to the target audience and or at-risk population
2.5 Partially meets expectations – Communication is not written clearly for the target population
___/5
Problem
5 points – The advocacy campaign is clear and effective in describing the problem/issue
2.5 Partially meets expectations – Communication of the problem is not easily understandable and unclear
___/5
Communication Platform
5 points Full Remarks – The advocacy campaign utilizes a creative advocacy strategy that is appropriate for the specific problem/policy ; i.e. infographic, media campaign, etc.
2.5 Partially meets expectations – Student does not engage in an effective communication platform
___/5
Citations (can include separately; i.e. can use footnotes in the actual campaign and then citations in a separate document if applicable; if video format, can just include separately via doc.)
5 points – Properly cited
2.5 Partially meets expectations – Not properly cited
___/5
Total Points
___/20
Deliverable 3: Presentation
You are to present your project to the class in a 5-min presentation that will be followed by 3-minutes of Q&A. In your presentation, please share your:
Problem (what, who, where)
Policy choice
Plan of action which should include a short analysis of stakeholder alignment.
In addition to presenting, you will be the primary observer for a classmate’s presentation the other week. It is expected that you will have words of advice for your classmate in response to their presentation. All presentations (PPT itself) should be posted to bCourses by 10:00 am on April 26. Sign up for presentation and observation slots will occur via bCourses beginning April 19th.
Assignment Logistics: Final Student Presentations
Presentation Rubric (20 points total)
Criteria
Points
Clarity and Organization (5 points)
Presents ideas in a clear and organized manner, with a logical flow of information and smooth transitions between topics.
___/5
Visual Aids (3 points)
Effectively uses visual aids, such as slides or props, to enhance the presentation and convey information.
___/3
Speaking Style (2 points)
Engages the audience with a confident and professional speaking style, including appropriate pace, tone, and volume. Note: points will be taken off for reading from paper.
___/2
Observation Comments (5 points)
Attends and provides relevant and focuses comments on assigned classmate presentation
___/5
Overall Impact (5 points)
Delivers a compelling and persuasive presentation, capturing the attention and interest of the audience.
___/5
Total Points
___/20
