ASSIGNMENT DETAILS
Research Activities to prepare report:
a) Choose an industry in which you would like to innovate. Focus on an
existing product or service as a starting point.
b) Create a primary research instrument which you would use to gather
information from potential customers (this might include customer interviews,
surveys, or focus groups). YOU WILL NOT ACTUALLY BE CONDUCTING
THE RESEARCH, BUT CREATE AT LEAST ONE INSTRUMENT THAT
COULD BE USED.
c) Conduct secondary research to justify your selection of your Customer
Personas and identify basic information.
d) Create a Customer Persona Canvas for at least 3 potential customers of your
innovation, explaining the Jobs to Be Done for each persona. Select one
Persona as your key customer. Develop a Customer Journey Map for the key
customer, showing the steps they go through to experience the product or
service in the existing market and the pain points they encounter.
e) Create a Solutions Canvas with at least 3 possible solutions to solve the key
customer’s JTBD. Each solution should be able to stand alone without the
others. Your chosen solution should include a digital component – the
other solutions may or may not be digital.
f) Choose your favourite solution (it must be digital). List at least 3 major
assumptions you made about the favourite solution.
g) Select the most uncertain and most important assumption and propose 2
experiments to test it.
h) Think about how you will manage the change that the innovation will bring about
(whether inside an existing company, or with a start-up company). Who all will
be impacted by this change? What problems can you envision?
Your report must cover the following points:
1. Explain the innovation and how technology enabled it. Would you classify this
as an incremental (sustaining) or radical (disruptive) innovation? Why?
2. Explain the findings of your secondary market research and what you
discovered.
3. Attach a copy of the questionnaire, survey or focus group design that you
created. (You should not perform this research, just show the instrument that
you would use if you were to do the research).
4. Show your Customer Persona Canvas (with JTBD for each of 3 Personas) and
Journey Map (for only 1 persona).
5. Show your Solutions Canvas with at least 3 possible solutions for the key
customer’s JTBD (only do this for 1 persona). Remember, the chosen solution
must be digital.
6. Identify assumptions for the solution chosen and outline 2 experiments to
test the most critical assumption.
7. Describe the change management approach that would be most appropriate for
this type of change. Explain why you chose that approach and for whom the
change is being managed.
RASSIGNMENT DETAILS
Research Activities to prepare report:
a) Choose an industry in which you would like to innovate. Focus on an
existing product or service as a starting point.
b) Create a primary research instrument which you would use to gather
information from potential customers (this might include customer interviews,
surveys, or focus groups). YOU WILL NOT ACTUALLY BE CONDUCTING
THE RESEARCH, BUT CREATE AT LEAST ONE INSTRUMENT THAT
COULD BE USED.
c) Conduct secondary research to justify your selection of your Customer
Personas and identify basic information.
d) Create a Customer Persona Canvas for at least 3 potential customers of your
innovation, explaining the Jobs to Be Done for each persona. Select one
Persona as your key customer. Develop a Customer Journey Map for the key
customer, showing the steps they go through to experience the product or
service in the existing market and the pain points they encounter.
e) Create a Solutions Canvas with at least 3 possible solutions to solve the key
customer’s JTBD. Each solution should be able to stand alone without the
others. Your chosen solution should include a digital component – the
other solutions may or may not be digital.
f) Choose your favourite solution (it must be digital). List at least 3 major
assumptions you made about the favourite solution.
g) Select the most uncertain and most important assumption and propose 2
experiments to test it.
h) Think about how you will manage the change that the innovation will bring about
(whether inside an existing company, or with a start-up company). Who all will
be impacted by this change? What problems can you envision?
Your report must cover the following points:
1. Explain the innovation and how technology enabled it. Would you classify this
as an incremental (sustaining) or radical (disruptive) innovation? Why?
2. Explain the findings of your secondary market research and what you
discovered.
3. Attach a copy of the questionnaire, survey or focus group design that you
created. (You should not perform this research, just show the instrument that
you would use if you were to do the research).
4. Show your Customer Persona Canvas (with JTBD for each of 3 Personas) and
Journey Map (for only 1 persona).
5. Show your Solutions Canvas with at least 3 possible solutions for the key
customer’s JTBD (only do this for 1 persona). Remember, the chosen solution
must be digital.
6. Identify assumptions for the solution chosen and outline 2 experiments to
test the most critical assumption.
7. Describe the change management approach that would be most appropriate for
this type of change. Explain why you chose that approach and for whom the
change is being managed.
RASSIGNMENT DETAILS
Research Activities to prepare report:
a) Choose an industry in which you would like to innovate. Focus on an
existing product or service as a starting point.
b) Create a primary research instrument which you would use to gather
information from potential customers (this might include customer interviews,
surveys, or focus groups). YOU WILL NOT ACTUALLY BE CONDUCTING
THE RESEARCH, BUT CREATE AT LEAST ONE INSTRUMENT THAT
COULD BE USED.
c) Conduct secondary research to justify your selection of your Customer
Personas and identify basic information.
d) Create a Customer Persona Canvas for at least 3 potential customers of your
innovation, explaining the Jobs to Be Done for each persona. Select one
Persona as your key customer. Develop a Customer Journey Map for the key
customer, showing the steps they go through to experience the product or
service in the existing market and the pain points they encounter.
e) Create a Solutions Canvas with at least 3 possible solutions to solve the key
customer’s JTBD. Each solution should be able to stand alone without the
others. Your chosen solution should include a digital component – the
other solutions may or may not be digital.
f) Choose your favourite solution (it must be digital). List at least 3 major
assumptions you made about the favourite solution.
g) Select the most uncertain and most important assumption and propose 2
experiments to test it.
h) Think about how you will manage the change that the innovation will bring about
(whether inside an existing company, or with a start-up company). Who all will
be impacted by this change? What problems can you envision?
Your report must cover the following points:
1. Explain the innovation and how technology enabled it. Would you classify this
as an incremental (sustaining) or radical (disruptive) innovation? Why?
2. Explain the findings of your secondary market research and what you
discovered.
3. Attach a copy of the questionnaire, survey or focus group design that you
created. (You should not perform this research, just show the instrument that
you would use if you were to do the research).
4. Show your Customer Persona Canvas (with JTBD for each of 3 Personas) and
Journey Map (for only 1 persona).
5. Show your Solutions Canvas with at least 3 possible solutions for the key
customer’s JTBD (only do this for 1 persona). Remember, the chosen solution
must be digital.
6. Identify assumptions for the solution chosen and outline 2 experiments to
test the most critical assumption.
7. Describe the change management approach that would be most appropriate for
this type of change. Explain why you chose that approach and for whom the
change is being managed.
R
