Find the relevant peer-reviewed articles on cross-cultural consumer analytics and a brief synopsis for the articles as more evidence to support our cases can help. Discuss the findings and share your thoughts/conclusions on the topic/issue. A good strategy is to attempt to highlight your insights as an international business manager. Find peer-reviewed articles peer-reviewed articles around sports apparel brands
3 case companies:Nike, Adidas, under Armour.
Also, please find peer-reviewd articel here, https://scholar.google.com/
the article no later than 2018
Definition of a Peer-Reviewed Paper
Peer review is a well-accepted indicator of quality scholarship. It is the process by which an author’s peers read a paper submitted for publication. Articles accepted for publication through a peer-review process implicitly meet the discipline’s expected standards of expertise. Peer-reviewed journals can be identified by their editorial statements or instructions to authors. Be careful, just because a journal is peer-reviewed does not guarantee that all articles in it are included in the peer-review process. Some article types, such as news items, editorials, and book reviews, although you may use them sparely as a background, may not go through the peer-review process and are not accepted as the major sources for your essay.
