I need you to do 3 different types of assignments. The 4 assigment all aligin together.
For the first assignment is need you to do this
1. TIMELINE, BUDGET, EVALUATION | DUE THURSDAY BY MIDNIGHT
This is where you identify the budget for your PR plan and the timeline for executing the plan. In addition, you also need to identify methods you will use to evaluate the success of your campaign. How will you measure that your campaign met its objectives and proposed goals?
Please submit all of the previous parts of the PR plan along with this week’s assignment. If you need to make corrections or revisions to last week’s assignment, please do so BEFORE identifying strategies and tactics.
Timeline
For each tactic you hope to accomplish, also list your desired deadline. Work your way backward by deciding on when you want to be completely finished with your campaign and then decide what timeline each tactic should follow in order to meet the ultimate deadline of the campaign.
Budget
For each tactic, provide an estimate of how much it will cost to execute that tactic. For instance, if one of your tactics is creating a magazine include not just the cost to print the magazine but also the cost of a photographer to shoot pictures and the cost of a graphic design expert or team to do the design and layout of the magazine.
Evaluation
In this section, explain how you will evaluate the success of the campaign. How will you determine if you are reaching each of the objectives?
What will you measure or observe, and how will you do that? What’s the baseline (initial measure to which later outcomes are compared)? For instance if you want a 15% increase in the participation rate by the end of the semester, you need to know what the participation rate at the beginning of the semester was in order to determine whether or not you’ve accomplished your objective of increasing participation by 15%.
For example, you could say that you would conduct a survey or interview or collect data in some other way. You could also say that at a certain (mid-) point of the campaign, you will conduct certain assessments to evaluate the progress and then again at the end. Refer back to the chapter about research (chapter 8).
2. COMMUNICATION CONFIRMATION TABLE | DUE THURSDAY BY MIDNIGHT
This week you will not add any new parts to your PR Plan. Instead you will be checking the logic of each step in your plan. In order to to so you will need to create what is called a communication confirmation table (CCT). A CCT
is a visual summary of your plan’s logic and is organized by public
helps confirm that the plan flows logically & that all elements of the matrix are aligned
helps identify errors in logic that need to be addressed before implementation
A CCT is divided into 6 columns: Public, self-interests of that public, primary messages for that public, (you can skip influentials since we didn’t talk about that), objectives, strategies, tactics. The rows are arranged by public.
Please submit all of the previous parts of the PR plan along with this week’s assignment. If you need to make corrections or revisions to any of the previous weeks’ assignments, please do so BEFORE submitting this assignment.
Here’s what a communication table should include and look like:
3. Most course assignments are never revised once they have been graded. This assignment, however, requires you to revisit the work you have done over the course of the semester and to revise and compile it into one professional-looking PR plan. The PR Plan will make a great portfolio piece to take on the job market with you.
Although you will not develop any new sections for this assignment, I do expect you to make considerable changes to the various sections you already completed. Please consult the feedback forms I handed back to you for suggestions on how to make your sections stronger. For instance, if you missed a tactic for a particular strategy, include it now. If your strategy is unrelated to your objective, fix it now. If you came across a great idea for a tactic later on this semester, include it now. You get the point.
The idea is to make improvements, not just to cut and paste the various sections together. Even if you received an A on a previous section, that doesn’t mean that you can’t improve it further. Likewise, if you received a bad grade on one or more of the various sections, that doesn’t mean that you can’t turn this final project into a strong article. If you have questions about how to improve your project, please talk to me.
I strongly recommend that you don’t wait until the last minute to start work on this assignment. You can start revising your sections as soon as you receive my feedback on any of these sections.
Your final interactive article should be structured in the following manner:
Problem/Opportunity: (state the problem or opportunity you identified in Part 1 of the PR plan. This should be one to three sentences)
Goal(s): (list the overall goal for your campaign. What is it you want to achieve? One goal may be enough)
Public(s): (list *ALL* the publics you need to communicate with to accomplish your goal(s))
For the remainder of the plan, repeat the following items for each public:
Public #1: (List the first public you identified)
Objective(s): (State specific objective(s) for this public. Each objective should cite a public, an outcome, an attainment level (how much change in awareness, opinion or behavior you want to see) and a time frame. Example: To have 65 percent of current employees in a car pool or ride-share program at the end of six months.)
Strategy: (State how you will approach the challenge of working toward your objective(s). You probably will have several strategies for each objective.)
Message(s): (What is the message you need to relay to this particular public?)
Tactics: (Tactics are specific ways you will use your resources to carry out your strategy and work toward objectives. You can have several tactics per strategy.)
Evaluation: (Explain how you will determine that the objective was met)
Now repeat this process for each public you identified:
Public #2: (List the second public you identified)
Objective(s): (State specific objective(s) for this second public.)
Strategy: (State how you will approach the challenge of working toward your objective(s). You probably will have several strategies for each objective.)
Message(s): (What is the message you need to relay to this second public? Each public will likely need a different message tailored to their particular needs and self-interests.)
Tactics: (Tactics are specific ways you will use your resources to carry out your strategy and work toward objectives. You can have several tactics per strategy.)
Evaluation: (Explain how you will determine that the objective was met)
Public #3: (List the third public you identified)
Objective(s): (State specific objective(s) for this third public.)
Strategy: (State how you will approach the challenge of working toward your objective(s). You probably will have several strategies for each objective.)
Message(s): (What is the message you need to relay to this third public? Each public will likely need a different message tailored to their particular needs and self-interests.)
Tactics: (Tactics are specific ways you will use your resources to carry out your strategy and work toward objectives. You can have several tactics per strategy.)
Evaluation: (Explain how you will determine that the objective was met)
… [continue with this until you have listed all publics]
Budget (add the budget at the end of the plan)
Timeline (add the timeline after the budget)
