Kilbourne’s central argument is that ads falsely promise us love and happiness via products, claiming that we do not need human beings to be happy. Kilbourne bitterly claims, “Advertising corrupts relationships and then offers us products, both as solace and as substitutes for human connection we all long and need” (5)? According to Kilbourne, how do advertisements corrupt our mindsets and perceptions of each other, negatively affecting the way see the world and relate to one another?