What advice would you have for the management of Mary Kay when entering other markets?

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Words: 160
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1. Is Mary Kay a global brand? Why or why not?
2. What advice would you have for the management of Mary Kay when entering other markets?
3. Why was Mary Kay not successful in India? What could the company have done differently to be more successful?
4. Visit the Mary Kay You tube channel and describe how the company’s approach in the US is different from the one it used in other markets.
5. Do you think this type of messaging of women’s empowerment would work in all markets?

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