Read:
Chapter 5 of the course text, Principles of Marketing
Instructions:
-Refamiliarize yourself with the three main pricing strategies.
-Review Section 5.2 in the text as needed.
-Research actual pizza pricing for five different pizza chains of your choice.
-Visit each site, identify your location, and simulate an order.
-Price out a medium cheese or pepperoni pizza.
-Proceed to payment, observing the selling process.
-Record the final price (minus tax).
-Execute your purchase as you see fit. (Note that you do not need to actually
purchase the pizza.)
-Create a forum post that includes the following:
-A brief description of the three pricing strategies, from least to most expensive
strategy.
-Classifications of the five brands into the three pricing strategies: penetration,
neutral, and skim.
-For any of the three pricing strategies where you have multiple brands, rank the
brands from least to most expensive.
-Include the kind of pizza you priced, your recorded prices, and any other pertinent
notes you observed in ordering process.
-Your classifications may differ from others. That’s okay.
-Answer the following questions:
-Did your perception of these chains’ pricing strategies change based on this
exercise? If so, how?
-For you, which of these chains represents the greatest value and why?
-Explain how each of the four Ps of the marketing mix contributes to your answer.
-If you were to suggest two sales promotion strategies (Section 5.4) to attract
more sales, for the brand that has the greatest value for you, which two would
you suggest?
-Name the promotional pricing strategy and explain why this is the best fit for the
brand you picked.
Course Text:
White, S. (2019). Principles of marketing (2nd ed.). Bridgepoint Education.
