Strength: What does the organization do well?
What unique resources can they draw on?
What do others see as their strengths?
Weakness: What could your organization do to improve?
Where does your organization have fewer resources than others?
Opportunity: What opportunities are open to your organization?
What trends could your organization take advantage?
How can you turn your strengths into opportunities
Threats: What threats could harm you?
What is your competition doing?
What threats does your organization’s weaknesses expose?
