Describe your plan for conducting a brief Audience Analysis, Customer, and Competitive Analysis.

Your mission this week is to develop a summary for your Final Project. A full description of the project can be found in the Start Here module of this course: IMC Plan Project Description

The final project summary should include the following components:

Design a brief Executive Summary which describes the business and its competitive advantage.
Describe the product/service which will be the focus of your communications strategy.
Is this an existing company and product/service, or an entrepreneurial venture?
List the objectives of your marketing communications strategy.
What do you intend to achieve?
Describe your plan for conducting a brief Audience Analysis, Customer, and Competitive Analysis.
Your mission this week is to develop a summary for your Final Project. A full description of the project can be found in the Start Here module of this course: IMC Plan Project Description

The final project summary should include the following components:

Design a brief Executive Summary which describes the business and its competitive advantage.
Describe the product/service which will be the focus of your communications strategy.
Is this an existing company and product/service, or an entrepreneurial venture?
List the objectives of your marketing communications strategy.
What do you intend to achieve?
Describe your plan for conducting a brief Audience Analysis, Customer, and Competitive Analysis.