XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, evaluate the following:
Marketing processes:
Market segmentation
Channels of distribution and logistics, and
Supply chain management
Production and Operations processes:
quality management ideas,
quality improvement ideas,
project management ideas in terms of operations
The overall new marketing/production strategy
