ntergy Corporation is one of the largest companies headquartered in the greater New Orleans area. Entergy delivers power and gas to 3 million customers across Louisiana, Texas, Arkansas, and Mississippi. The company, which was founded in 1913, has a significant impact on the communities it serves, as nearly everyone in its service territories is also a customer because they use power.
Entergy also has physical electric generation locations and even nuclear plants, which have impacts on those neighbors. Entergy invests significant resources into community relations efforts. Read the following information to learn more about what the company is currently doing –and then you’ll explain whether or not you think they are doing a good job.
Instructions:
Read and watch the videos on each of the following web pages from Entergy’s website. (Note: You do not have to read all the subpages linked on each page. However, they may give you more insight and background.)
Our Community
Corporate Social Responsibility
Corporate and Foundation Giving
Customer Assistance
Next, read the following news releases from Entergy:
Entergy Arkansas, Bryant schools partner in energy efficiency projects
Five Mississippians awarded Entergy Community Power Scholarships
Entergy announces measures to help customers experiencing high energy costs
Write an essay considering the following: Briefly summarize what you believe is Entergy’s community relations strategy.
Do you believe Entergy’s efforts and initiatives are effective for building positive community relations? Why or why not?
Is there anything you think Entergy could be doing better from a community relations standpoint? (It’s OK if not!)
What other community relations strategies could Entergy utilize to build positive community relations?
Do you believe the specific initiatives outlined in the three news releases help build positive community relations? Why or why not?
Is one effort more impactful than the other?
How do you think communities will perceive these actions?
Are there any best practices or lessons learned for Entergy from the case studies you’ve read?
Formatting
Length: Your paper should be 600–800 words, double-spaced, in 12-point font.
Sources: Use learnings from the case studies, as well as any additional secondary research on community relations strategies.
Academic Style Guidelines: Be sure to cite all references using in-text citations with a reference page at the end (APA Style for the citations). Use Associated Press style for the paper, other than the citations.
