1. Identify goals and objectives
2. Identify audiences.
3. Messages1. Identify goals and objectives
These readings supplement Gillis to help you know what goes into a communication plan:
Tennyson, P., & Ray, K. (2005). Creating a Strategic Communication Plan That Gathers No Dust. Journal ‐ American Water Works Association, 97(1), 48–57. https://doi.org/10.1002/j.1551-8833.2005.tb10802.x link to article: https://suny-esc.primo.exlibrisgroup.com/discovery/fulldisplay?docid=wj10.1002/j.1551-8833.2005.tb10802.x&context=PC&vid=01SUNY_ESC:01SUNY_ESC&search_scope=MyInst_and_CI&tab=Everything&lang=en
Anonymous. (1995). Quality planning and the communication plan. The International Journal of Bank Marketing, 13(6), 25. Retrieved from http://search.proquest.com/docview/231338894/ link to article: https://suny-esc.primo.exlibrisgroup.com/discovery/fulldisplay?docid=proquest231338894&context=PC&vid=01SUNY_ESC:01SUNY_ESC&search_scope=MyInst_and_CI&tab=Everything&lang=en