Pick a email from a business to review.
1.online retailers
2.offline retailer
3.B2B company lead gen website
4.triggered emails
5.transactional email
Question to answer
1.What led you to sign up for this email list? How often do you receive emails from this sender? What percentage of the emails do you look at?
2.What was the subject line of the email? How did that entice you to open up the email? Did the content match the subject line?
3.What is the call to action? Is it effective? (Did you click on anything?)
4.Is the quantity of content appropriate? Should they have included additional offers or content? Should they have included fewer offers?
5.Do you think this same email went to the entire database or was it sent to a segment? Do you think any part of the email is segment-dependent?
6.Did this email accomplish its objective? (This could include more than inducing a click. For example, if it’s a newsletter, did it build the brand?)
7.What should the next email from this sender be?
