Portfolio models have gained wider acceptance as an outgrowth of the diversification trend
in corporations, in which companies are expanding their product lines and entering new
businesses. General Electric is perhaps the best-known exponent of the portfolio approach.
The models fall into two general categories—the standardized approaches, which usually
concentrate on growth and share of market, and the tailor-made varieties, which offer more
flexibility in the dimensions along which the products or business lines are measured.
Portfolio models have gained wider acceptance as an outgrowth of the diversification trend
in corporations, in which companies are expanding their product lines and entering new
businesses. General Electric is perhaps the best-known exponent of the portfolio approach.
The models fall into two general categories—the standardized approaches, which usually
concentrate on growth and share of market, and the tailor-made varieties, which offer more
flexibility in the dimensions along which the products or business lines are measured.
Portfolio models have gained wider acceptance as an outgrowth of the diversification trend
in corporations, in which companies are expanding their product lines and entering new
businesses. General Electric is perhaps the best-known exponent of the portfolio approach.
The models fall into two general categories—the standardized approaches, which usually
concentrate on growth and share of market, and the tailor-made varieties, which offer more
flexibility in the dimensions along which the products or business lines are measured.
Portfolio models have gained wider acceptance as an outgrowth of the diversification trend
in corporations, in which companies are expanding their product lines and entering new
businesses. General Electric is perhaps the best-known exponent of the portfolio approach.
The models fall into two general categories—the standardized approaches, which usually
concentrate on growth and share of market, and the tailor-made varieties, which offer more
flexibility in the dimensions along which the products or business lines are measured.
