You work for a tourism consultancy firm which has been commissioned to research the market for a tourism business that is considering marketing overseas. The research should cover 3 overseas countries. As a result of the research, you select one country you think the business should target initially. You make an oral presentation to the company of the results of the research and make proposals for a marketing stratgey.
You may choose from one of the following company types:
Consortium of country house hotels
Chain of independent hostels / budget accommodation
Consortium of attractions
An incoming tour operator
Conference organizer
Specialist incentive operator
You will be creating a PowerPoint presentation for this assignment. The PowerPoint will serve as your “oral presentation” to the company. Your presentations must:
Consider the product and its marketing mix
Relate the product to its appeal in different markets
Research overseas markets and marketing opportunities
Interpret the product for the market
Produce and / or select appropriate support materials
Display / present promotional literature / sales material
Submission Instructions: You will want to make sure your PowerPoint emphasizes content and visual effectiveness of promotional materials. Any materials you produce (e.g. headers, labels, printed itineraries) should be accurate and well presented. It does not have to be professionally created.
Ruberic:
Presentation shows clear evidence of thoughtful organization to take the reader from start to finish with seamless transitions from point to point while also reinforcing overall thesis of presentation. Context, background, significance, research, analysis, and reiterating summary are all clearly evident. Presentation is structured to build knowledge.
The writing is free of grammatical and stylistic errors. The writing contains sentences that are always complete and grammatically correct, and free of confusion and ambiguity. Tone is analytical and scholarly using 3rd person POV or mandated perspective.
Student demonstrates clear mastery of using graphics and transitions to enhance the presentation without distracting the audience or overburdening the visual component of the presentation.
Background and text are effectively used to present material without detracting from overall visual appeal of product.
All applicable elements are formatted in accordance with APA standards. Research is cited appropriately and reference list is provided without error.
Students provide verbal component of presentation using narration AND/OR notes or script that provides verbal[written] discussion of presentation visual content. Visual content supplements verbal content.
The presentation engages the audience with an original approach to the subject. It may encompass conflicting ideas and inspires the audience to contemplate the relationship of complex ideas. The presentation demonstrates critique and critical thinking.
The presentation establishes a clear thesis or purpose and framework of supporting ideas that are each sufficiently assessed within the purpose of the presentation and in relation to the thesis statement. Supporting elements are well supported by relevant, valid, and reliable evidence based on research and provide alternative perspectives.
More than 3 supporting references provided from peer-reviewed journals or case documents that either provide substantiation of claims, demonstrate corroboration, or provide contrasting viewpoint for comparison.
All required and additional, relevant elements are fully addressed. Presentation contained excellent examples which were linked to purpose of assignment and learning objectives.
