literature review regarding :
title : Analysing the diverse preferences of consumers and discrete choice analysis. A case study of the automotive industry in Pakistan.
aim includes: To investigate how marketing strategies impact on purchasing power.
objectives:
1. To critically analyse the marketing strategies of the oligopoly automotive sector in Pakistan
2. To assess how the Pakistan automotive industry’s attracts consumers and manages consumer behaviour.
3. To analyse how Pakistan Automotive industry use different marketing methods to deal with the problems posed by government directives.
4. To make recommendations for how the automotive industry can improve their marketing strategies in existing market in Pakistan.
marketing stregies inlcude differnt stretegies such as SWOT analysis
