This assignment must be submitted via TurnitIn no later than the specified deadline. This is an individual reflection on the business opportunity identified by you. You must write a 1250 words essay discussing the business idea you have chosen to work on. This must be supported with detailed research and evidence justifying and analysing the opportunity. A balanced use of sources showing a mix of industry/marketing/media reports and academic articles is suggested to support why you think the business idea is going to be successful.
