Pillsbury Cookie Challenge

Words: 125
Pages: 1
Subject: Uncategorized

Your 2-page paper (typed, double-spaced, 12-point font, 1-inch margins) should answer the following questions:

Pillsbury Cookie Challenge
1. What types of business challenges can benefit from consumer insights? How are consumer insights obtained?
2. Why did Guillen and his team conduct the in-home and discovery workshops?
3. What actions should Guillen and his team take?ï

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