1. Using the ROPES Model, describe the steps you would take to develop a media relations PR campaign. Include examples from at least one of the media relations case studies in the textbook to support your response along with a media relations example currently in the news.
2. Imagine you were responsible for handling three social media accounts for a client. How would you interact with the client’s audience in a meaningful way through social media? How would you vary your social media posts according to audience preferences, if at all? Include examples from at least one of the social media case studies in the textbook to support your response along with a social media campaign example currently in the news.
3. Discuss the ways that both traditional media relations and social media strategy can be used to develop an effective informational public relations campaign? Provide an example of an observed PR campaign currently in the news that incorporates objectives in both areas.
