Several business case studies have been posted to Blackboard.
Select a business from among the cases provided (list to be provided on Blackboard). Through the case study and additional research of articles and public company documents, develop a paper about business level strategy. Following Porter’s Five Force Model, your paper must address the following questions:
• What is (are) the main industry (industries) in which the company competes? How does the company address
Porter’s Five Forces?
Using S.W.O.T., identify the assets of the firm, the
capabilities of the firm, the core competencies of the firm and its competitive advantage (s).
What business level strategy does the firm seem to be
pursuing in this industry? What corporate level strategies is the firm pursuing? Why?
• Have there been any major changes in its strategy recently? Why?
• How does company use the preceding information to gain & sustain competitive advantage or address its competitive disadvantage?
Be certain to provide a clear foundation of understanding regarding strategy and Porter’s model. Use peer-review references other than the textbook.
We can choose any of these from below:
Walmart
Google
Comcast Verizon
Under
Armor Chipotle
Microsoft
General Motors (GM)
Royal Caribbean Chase
Costco
Peloton
