Read Chipotle’s case on page 339 included in pdf screenshot of text
Be sure to only refer to the text and the 3 pdf files provided for reference.
No outside sources should be included. Also be sure to include page number in in-text citation.
Refer to the case study guidelines for further information on how case study should be crafted. Please do not include the questions throughout the essay. There should only be the responses to the case study questions.
Address the following five (5) questions in a carefully crafted essay not to exceed 4 pages (excluding title page and abstract) The answers should be as detailed as possible with references from the actual case. Further, you will be expected to apply the concepts we have learned via readings, lectures, and class discussions to prepare the following:
* Restate the issue/question
* Present your answer with supporting facts/rationale.
Case Study Questions:
Comment on the testing procedure used by Chipotle, focusing on the two stages (test kitchen, followed by limited test market).
Will this reduce Chipotle’s margin of error?
What can go wrong at the test kitchen stage?
What can go wrong at the test market stage?
Would you make any recommendations for other kinds of testing to complement the ones currently used by the company?
