In this assignment, you will write a short essay examining animated GIFs in digital communications.
Please critically reflect on the readings, lectures, and videos to answer the following questions/prompts:
Briefly explain what an Animated GIF is and the role it plays in our culture.
Compare and contrast the use of animated GIFs in digital communications.
Explain a situation where it might be useful/effective to use animated GIFs in a professional design campaign or project and compare/contrast it to a situation where it would not be useful/effective to use animated GIFs in a professional design campaign or project.
SOURCE TO USE:
https://www.digitaldoughnut.com/articles/2017/january/gif-the-biggest-digital-marketing-trend-for-2017
