First of all, many thanks for reading this and taking your time with my paper. I will provide you with all the necessary documents and details about the course and exam. Please read through the exam and course objectives very carefully. Your help is much appreciated 😀
The exam:
It is a case based Neuromarketing paper where you choose the case. Either you write about a marketing video campaign and how it relates to Fear and/or Humour in regard to Neuromarketing concepts. With research question being: How can the effects of the campaign be explained based on neuroscientific models and theories?
Or
You write about a case of a social humanoid robot with the research question being: How can neuroscience-based models and theories on perception, emotions and cognition explain the responses that robots elicit in consumers?
I would personally pick the first case and I do have a specific campaign that I think would be very fitting for you to use. I was thinking about using this Larry David FTX Super Bowl ad campaign as it uses both Humor and Fear in regard to Innovation, late adopters and Fear Of Missing Out (FOMO):
BUT, the choice is completely free and up to you to pick the case you want.
