Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: Identify, for one significant product or service, the competitive position within a competitive environment. Explain briefly, the marketing function’s contribution to the competitive position for this product or service. Analyse the effectiveness of the marketing function in contributing to the competitive position, for this product or service. Make recommendations, based on your analysis, to optimise the effectiveness of the marketing function’s contribution to the competitive position, for this product or service.
