In the Chapter 10 readings, the section on “Key tools and components for CRM” describes the concepts of segmenting customers, permission marketing, cross-selling, customer defection analysis and customer value determination. Research the internet and provide a real-life example of one of these five methodologies in action. Do not use the examples provided by the book. Answer the following:
Which of these methodologies was used?
Describe the company and the situation.
Were they successful? Explain.
REference
Wisner, J. D., Tan, K., & Leong, G. K. (2018). Principles of Supply Chain Management (5th ed.). Cengage Learning US.
