(No in-text ciation needed or coversheet. see journal example)
Based on your readings in this unit, answer the following questions, with explanations (do not simply name concepts and move on):
Among the concepts you have learned, which do you think is most useful to you or your organization?
Which concept(s) caused the most confusion in this unit?
Which concept(s) did you wish went into further detail, either because you are interested or because it’s too complex for the coverage it received?
Chapter 10: “Customer Relationship Management”
Chapter 11: “Global Location Decisions”
Chapter 10 discusses the elements of CRM, its place within the field of supply chain management, the requirements for successful CRM program implementation, and the current trends in CRM. In this chapter you will learn that customer relationship management is really all about listening to customers and treating them right.
Chapter 11 discusses the factors companies must consider when analyzing potential locations; several comparison methods are available when considering the country, region, and community for a facility location. Business clusters, which often provide for strong business development, collaboration, growth opportunities, and improved supply chain management, are also discussed.
Book Reference:
Wisner, J. D., Tan, K., & Leong, G. K. (2018). Principles of Supply Chain Management (5th ed.). Cengage Learning US.
