1- Explain what this product provides. What are the features and benefits of this product?
2- What are the consumer needs that this product fulfills?
3- Discuss this products’ product mix. What are the product items and product lines of this product?
4- Describe their market segments. Who are the top 2 target market segments of this product?
5&6- Perform a SWOT analysis of the product:
5. What are 2 strengths and 2 weaknesses of this product relative to the market it is in?
6. What are 2 opportunities and 2 threats in the business climate of this product? (Remember that opportunities and threats are things that at originate and exist outside of the company’s control.
