Your job is to identify the key question about whether Heinz should sell, if no explain, if yes, explain.
Make this part of the framing process then go beyond. What is the key question? What is the background info you need to go past phase 0 to developing a key question then hypothesis and finally a data collection plan. Use the case for most of this info.
Other than using the data in the case and the spreadsheet you do not need to implement your data collection plan (no need to find additional data.) Use the data in the case to develop models or exhibits that support your hypotheses or show how your model convinces you that that your hypotheses may be wrong.
Finally following the strategic choice cascade playbook please use the executive summary model to do a storyline of your story as of the work in this assignment.
To recap, include all of the following:
A. Key Question – Information Tree – Hypotheses
B. Add the data collection plan to test the hypotheses but do not implement it.
C. Find data in the Kraft work book that supports your recommendation and build exhibits from that
D. Create an executive summary using the form in the Strategic Choice Cascade playbook.
