You work for XYZ Advertising Agency, and your boss has asked you to buy the media to execute on an approved media plan for your client Dunder Mifflin for the Chicago market. The target demographic is Women 25-54. Here is the information you have from the media plan:
Item Details Budget
TV 12-weeks total, 5/29/2023 – 7/2/2023, then one week hiatus, then 7/10/2023 – 8/27/2023. Prime time and late news (50/50). 100 GRPs per week. $300,000
Radio 5 weeks 5/29/2023 – 7/2/2023. All dayparts and formats. Can include any/all dayparts. 50 GRPs per week. $100,000
Outdoor Transit, bulletins and posters. Digital outdoor can be included but not required. Can run any time from 5/29/2023 – 8/27/2023. $300,000
Print Black & White Newspaper, 1/4 or 1/2 page ads. Zone to city limits if possible. As many ads as possible for budget, prefer Sundays. Schedule between 6/4/2023 and 8/27/2023. $100,000
Plan totals $800,000
Assignment: Write an RFP for each of the required media, and submit the document(s) online in Word format. If you submit one file, please label each page for which RFP is shown. Please refer to the rubric for details about how the assignment will be graded.
