The launch of the Nike Tattoo Tech Tights offended people from various geographic regions. Explain why they experienced similar reactions.
Explain this situation from an ethnocentric point of view
Why do these instances (e.g., Adidas example of the shackles) keep happening? Through the lens of culture (attitudinal) what is happening below the waterline?
What might be some of your attitudes resting below the water line?
Was it enough to acknowledge that the tights were “inspired by tattoo graphics,” or should the company have communicated the use of the design more directly? What would Nike have accomplished by directly communicating their use of the design?
How can Nike improve their product-vetting process to reveal the potential for errors caused by cultural insensitivity? (List changes in how they perceive both cultures and internal process.)
Should a company the size of Nike be concerned with being culturally sensitive even if the negative implications don’t affect their bottom line? Why/why not?
