Please watch the video clip below carefully!
Domino’s Abroad
Then, answer the question:
Discussion Question :
Give examples of how Domino’s has adapted its global marketing mix (i.e., Product, Price, Place AND Promotion strategies (MO1.2, 1.3)) to meet the needs of local consumers.
For this discussion, I will need you to answer the question (Please provide at least 3 points of view. In other words, you need to have at least 3 paragraphs). Also, I will require you to comment on at least 2 classmates’ answers (e.g., do you agree or disagree? Why or why not? Do you like any specific points of view? Why?)
Grading criteria:
Length (5 points): Write more than 3 paragraphs (A); 3 paragraphs (A-); 2 paragraphs (B); 1 paragraph (C).
Content (10 points): Find adaptation examples for all 4 Ps correctly (A); for all 4Ps with minor errors (A-); for all 4Ps with major errors (B); for less than 4Ps (C).
Comments (5 points): on 2 or more than 2 classmates’ posts with meaningful interactions (A); on 2 or more than 2 classmates’ posts without meaningful interactions (A-); on less than 2 classmates’ posts with meaningful interactions (B); on less than 2 classmates’ posts without meaningful interactions (C).
