Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
Analyze the branding of the product, including the intended audience and the product positioning.
What influence, if any, does the brand have on its product category?
Analyze the competition for the product, and the overall marketing environment.
Synthesize product
strategies for the company to achieve business success. Why will those strategies yield success?
What would you recommend the company do in terms of this product to assure its long-term
success?
Cite any resources you use.
Be sure your analysis presents a focused purpose through strong
organizational skills.
Also be sure it presents evidence through strong paraphrasing or summarizing and appropriate tone and sentence structure.
Submit the analysis as an attachment to this assignment.
Additional Requirements
Your assignment should also meet the following requirements:
Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
References: References and citations are formatted in consistent style, with a preference for using current APA style and formatting. Refer to the Evidence and APA section of the Writing Center for guidance.
Number of resources: Use a minimum of three scholarly resources related to the content of the assignment.
Length of paper: 3–4 typed, double-spaced pages, in addition to the title and references pages.
Font and font size: Times New Roman, 12 point.
