Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. Each week, you will be responsible for working on a component of the plan. At the end of the course, you will finalize the plan based on feedback you have received throughout the term.
In this module, you will submit the following deliverables:
Marketing Plan Outline
Company Profile
Please read through all sections before proceeding to the next page and refer back whenever necessary.
DirectionsSubmission
After completing the module readings, do the following:
Develop an outline for your marketing plan.
Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan.
Develop draft content for the Company Profile section of your plan. In this section of your marketing plan, you will answer the question: What organization are you marketing?
Follow these standard formatting guidelines for your Marketing Plan deliverables:
12 point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.
Refer to the rubric for grading criteria.
Please proceed to the Submission section.
Submit your Marketing Plan Outline and the draft of the Objectives section for instructor feedback.
