Privacy for consumers has become a larger concern as marketers find new ways to collect and use personal data. Protecting a company’s intellectual property is also a concern.
In preparation for the class discussion, review the required and optional resources. Then, choose one topic, either privacy or intellectual property.
If you chose privacy, respond to the following:
In what ways do marketers collect personal data on consumers?
Do you feel that these collection methods could lead to unethical practices? If so, why?
If you chose intellectual property, respond to the following:
Comment on a strategy that any company discussed earlier in the course used to protect their intellectual property.
Did these strategies result in ethical or unethical practices? Explain.
