If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company’s customer value proposition?

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Question A:

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company’s customer value proposition?

Question B:

Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

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