The entrepreneur idea is to introduce a motorbike delivery service to all residents in inner city Bradford, who are too busy to do their weekly shop. Residents in Bradford come from diverse backgrounds, this means they often require to shop at more than one place. for example the asian/european population of Bradford cannot buy all their cultural products from Aldi, Tesco or Asda and therefore require an extra trip to their local supermarket. A high number of residents live below the poverty line too. This service will allow them to hire a motorbike rider who can shop at a maximum of 3 supermarkets for them i.e. Farmfoods, Aldi and Al-Halal / Euromarket – so they can get the range of products they require and within their budget. They pay a premium for the delivery but this means it saves them time and costs in fuel and travel expenses. The main saving is Time, especially for those who have children, or work long hours or unsociable hours. however as you can get 3 different supermarkets – you know products are usually cheaper at Farmfoods and Aldi so you can opt for those options. Once you have used a driver, you can ask for the same driver again and have a set day of when your next delivery is due- you can view the drivers workings schedule in the app. and also leave reviews for drivers etc.