There is no one best way to enter foreign markets. Discuss this statement considering advantages and shortcomings of market entry strategies within the context of host-country characteristics.

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Words: 140
Pages: 1
Subject: Uncategorized

Assessment Instructions
You are asked to develop a 1500-word essay critically addressing ONE of the following topics:
1. There is no one best way to enter foreign markets. Discuss this statement considering advantages and shortcomings of market entry strategies within the context of host-country characteristics. Support your discussion with relevant examples.
2. Considering global integration/local responsiveness framework discuss the standardization of two international marketing components: advertising and distribution.

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