develop the beginning stages of a literature review. find two scholarly, peer-reviewed articles that are similar to your business problem. One article should use a qualitative methodology, and the other should use a quantitative methodology. *** My chosen business problem is (Consumer Buying Strategies). Review each scholarly article and address the prompts below.
Provide a brief summary of the article.
Describe how the scholarly article’s main idea fits with your business problem.
Explain how the article relates to your business problem.
Discuss how the research findings in the articles may influence business decisions.
