Create a long-term strategic proposal outlining a companys business strategy based on an environmental and competitor analysis. Ideally, you should use the company you selected for the environment analysis you completed in your first assignment.
First, you should complete a comprehensive competitive advantage analysis for several key competitors using the
suggested criteria below. Secondly, you will identify a business issue or problem the company should address
and recommend three strategic changes that would solve the issue or problem. Thirdly, you will select the best
strategic option and develop a competitive strategy which gives your company a competitive advantage. Lastly,
you will identify strategies to mitigate future business risks and overcome any obstacles during the
implementation of the strategy.
