Take a look at a PR crisis, what occurred and how did the company handle the situation?
What was the company’s/brand’s/celebrity’s response?
Take an in depth look at timelines…when were messages sent out, what language was used, what was trying to be communicated, what media did they use to get the message across?
Then do research and see if the PR actually did its job. Did it increase sales or sell a product/brand? Did the brand’s perception change? Was society talking about the ad, creating buzz and awareness? Who came out on top…. the good or bad
Then question… What is PR’s lasting impact on society? Did the PR spin help shape a social norm? Did the PR actually work? Did PR change society or did society change PR and what we believe is acceptable?
Dig deep. Find credible sources.
PROVIDE A LINK SO I CAN SEE THE PR CRISIS.
